Being the greatest blogging platform, WordPress offers the greatest advantages to its users. Several blogs including Problogger, Readwriteweb, Techcrunch, and Mashable run on WordPress only. There are numerous things that make it different from other blog platforms. More than 80 percent bloggers use this platform to create their own blog. Let’s explore the main advantages of WordPress and reasons why it is so popular among bloggers:

• Wordpress Is Free: One of the biggest advantages of WordPress is that it is absolutely free. You don’t have to pay any charges to use this platform and plug-ins, themes, and designs offered by it.
• Platform For Self-Hosted Blog: WordPress is a great platform for self-hosted blogs. This means any user can choose hosting provider depending upon their choice and install Wordpress.org on it. It is easy to install and absolutely free.
• Fast To Set Up: It is extremely easy to install the software Wordpress.org for any hosting provider. Additionally, the user doesn’t have to pay anything for downloading and installing it.
• Availability Of Plug-Ins: Lots of plug-ins are available on WordPress. The most famous ones among them are All in One SEO, Robots Meta, Akismet, and SEO-friendly images plug-in. Anybody can use these plug-ins to customize the performance of their blog depending upon their needs.
• Themes: This is the most important feature of WordPress. Hundreds of themes are available absolutely free of cost. It offers lots of customized themes that can be used by you to give a different look to your blog. For example, if your blog is about food, you can use the themes specially designed for food blogs. There are specialized themes for travel blogs. This way you can choose different themes according to the topic or subject of your blog.
• Branding: The best part is that you can install the software under your own domain name. WordPress hands over the ownership rights to the users, allowing them to own their blog. It helps in branding of your blog. You can promote or post information as and when you want. In addition, you are the one who is wholly solely responsible for your blog.
• Easy To Modify: If ever you want to modify page templates, you can do it as per your convenience. WordPress allows you to customize the presentation of your content. It’s on you how you want to present the content on your blog.
• SEO-Friendly: WordPress is SEO-friendly in nature. It comes with self-ping feature that automatically sends ping to the search engines every time when your blog is updated. It makes your blog easily searchable on different search engines including Google, Bing, Yahoo, and so on.
• Designs: You can design your blog according to your taste and liking. Play with different CSS files and get your own designs according to your needs.
• Inbuilt Features: WordPress comes with several amazing inbuilt features such as themes, tools, designs, widget, settings, tools, and so on. You can change your blog’s theme and design anytime and play with these inbuilt features to explore more options.

Because of all these features and advantages, WordPress is known as number one blogging platform.